Search Engine Optimisation
TechiWarehouse.Com will provide you with hard-hitting guides that gives you the information you need to make the adjustments to your site right away to help improve your search rankings and benefit from the increase in organic search traffic. Search Engine Optimization or SEO is simply the act of manipulating the pages of your website to be easily accessible by search engine spiders so they can be easily spidered and indexed. A spider is a robot that search engines use to check millions of web pages very quickly and sort them by relevance. A page is indexed when it is spidered and deemed appropriate content to be placed in the search engines results for people to click on.
The art and science of understanding how search engines identify pages that are relevant to a query made by a visitor and designing marketing strategies based on this is called search engine optimization. Search engines offer the most cost effective mechanism to acquire "real" and "live" business leads. It is found that in most cases, search engine optimization delivers a better ROI than other forms such as online advertisements, e-mail marketing and newsletters, affiliate and pay per click advertising, and digital campaigns and promotions.
Do not use any "submit to everyone at once" software programs. Manysites that use this will be penalized or not even listed. The truth is thereare only a few search engines which power over 90% of web traffic.
Words Aren't Enough
The keywords tag is not used by most search engines. The most important itemin search marketing is actual visible page copy. When using a keywords tag itnot a good idea to list any given word or variation more than 3 times in thekeyword meta tag. The same word should not be listed twice in a row or overand over.
More is Good
Keywords should typically be two or more word phrases as they are morequalifying and easier to list well in. Any single word is usually going to behard to list well in off the start since there are already billions ofdocuments with links pointing at them.
Describe It Well
The description tag should read like a sentence and not a list of keywords.
bad The description meta tag should also contain multiple similarversions of the same word.
Branding a web site should be done via an image vice a huge H1 tag. If largereadable text was used to describe the entire site on every page the relevancyof most pages would falter. Images cannot usually be read by search engines.
Images Are Seen, Not Read
Images can not usually be read by search engines. Be sure to include image altand image title attributes to images, especially those used as links.