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Dated: May. 28, 2010

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Search Engine Optimization

Related Tutorial: Advanced SEO Techniques Part 1, Advanced SEO Techniques Part 2

By Mans Gibler

If you're looking for some simple things that you can do to increase the position of your sites rank in the search engines or directories, this part 3 will give you some hard hitting and simple tips that you can put into action right away promote your website.

What Should You Do Now?

It is worth cataloging the basic principles to be enforced to increase website traffic and search engine rankings.

  • Create a site with valuable content, products or services.

  • Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.

  • Research and use the right keywords/phrases to attract your target customers.

  • Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.

  • Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.

  • Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service.

  • Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing.

  • Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.

  • Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.

  • Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc.

  • Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field.

  • When selling products online, use simple payment and shipment methods to make your customer’s experience fast and easy.

  • When not sure, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits.

  • Don’t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness.

Now that you've gotten free know-how on this topic, try to grow your skills even faster with online video training. Then finally, put these skills to the test and make a name for yourself by offering these skills to others by becoming a freelancer. There are literally 2000+ new projects that are posted every single freakin' day, no lie!


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vijay's Comment
very good !
10 Wed Oct 2012
Admin's Reply:

Thanks Vijay




Eddie's Comment
Thank you for the very in-depth coverage of what SEO is! I am a beginner (well, i don't know what is before beginner, so i'll just say beginner) and there is so much to learn about SEO, especially relevant and up to date information. So i hope everything that i've read is still applicable. Again, thanks for the invaluable information!!
04 Fri Feb 2011
Admin's Reply:

I'm happy to hear that it helped you Eddie. However, in my humble opinion...SEO is one of the fasted changing and evolving field. It's even more intense and quick to change than your other conventional IT fields.




nagendra vanga's Comment
it's good to improve our knowlage
26 Tue Oct 2010
Admin's Reply:

Sure it is, because when you stop learning, you stop living.






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