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Why Google Can Be Your Best Friend - Google search engineThe Internet is a perfect place to look up all the information you need for a winning presentation. You know you need the perfect search engine in order to get the results you're looking for. Google is that engine. It will provide all of your questions with the perfect answers, and once again you will prove your worth no matter where you settle. Google offers a great deal of information for serious and casual searchers alike. With that kind of dependability, it is easy to do the work you need to do. It doesn't matter if it's a report for school, or a new website for your internet business. Google delivers on a grand scale so you can relax and take care of business.
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How Web Search Engines Work - Search enginesYou've got a great website but now what? Ever wonder how the masses will get to your site? Your site is great, maybe even better than great but your site is competing with MILLIONS of other similar sites. TW suggests you learn the nitty gritty of search engines and use it to your advantage from this article.
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Penguins 3 - 13 Factors for Better SEO Ranking - Google Update Penguin 3After a few weeks from the release of the Penguin 3, here are some conclusions from which you can see where the biggest algorithm ranking changes have been made. Those conclusions where taken from Linkresearchtools (LST) in a study of cases on a sample of 100 sites (50 have passed bad, 50 have passed good). This is probably a reply to the growing occurrence of guest posting (guesting on other peoples blogs). The ones who will grow in the ranks of SEO are those who get to their links with the most quality, relevancy, and now speed!
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Professional SEO in Your Marketing Mix - Professional SEO in Your Marketing Mix Very often, the people who first recognize the potential benefits of professional SEO are not the key decision makers. They are the people on the front lines of the organization, the ones who deal with prospects and customers every day. While different marketing decision makers can have different hot button issues, few things seem to motivate companies as much as the action (or sometimes the inaction) of the competition.
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Computer Training Excuses - No ExcuseYou wouldn't go to a doctor who had never been to medical school, or hire a lawyer who never studied law. One side-effect of a world advancing as rapidly as ours is that fields are becoming more and more specialized and narrow. People can no longer get by on general knowledge in their careers, something I found out for myself not too long ago. I'd been out of high school for two years, scraping by on my own and picking up scraps of programming as I went. I saw all of the self-taught programmers breaking into the IT industry, and I hoped to do the same. After all, IT is one of the few industries out there where being creative and a quick learner is more important than a degree.
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Google Web Fonts to Your Website -

Google Web FontsIf you're like myself, you would easily come to a realization that web compatible fonts are down-right dull for content and even more so for content headlines. People have come up with many ingenious ways to counter this problem. However, each of these methods has its downside. Remember the most important aspect of Google Web Fonts; they not only look good, but they are just fonts to the search engines that spider your website.

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Advanced SEO Techniques Part 2 - Understanding Your Target This part of Advanced SEO Techniques will go over some of the most important elements that a page that hopes to get high esearch engine rankings needs. Make sure that you go through this section very carefully as each of these can have a dramatic impact on the rankings that your website will ultimately achieve. Don't focus solely on the for�home page, keywords and titles.
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5 Benefits of Video Marketing for Small Business Owners - ThwaprHuman beings receive, process and retain any information in their memory through multiple senses in the real world. Similar phenomenon occurs in the virtual world of Internet as well. Since you cannot make use of senses like smell, taste and touch to influence people via internet, you must make the most of the "sight" and "hearing", so that people experience and perceive your products and services, the way you want them to. You guessed it right. Video marketing is the new buzzword.
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Advanced SEO Techniques Part 3 - Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc. If you're looking for some simple things that you can do to increase the position of your sites rank in the search engines or directories, this part 3 will give you some hard hitting and simple tips that you can put into action right away promote your website.
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26 Quick Google AdSense Tips - Web Banner AdvertisingThe 26 best Google Adsense Tips and Tricks for earning more from Google adsense program. Strictly follow the rules/regulations mentioned in Adsense policies. Trying to cheat the adsense policies results in lifetime ban from adsense.
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Search and Replace Text in Multiple Files - linksThe basic idea is simply to create lots of pages on your site(s) and embed links pointing back to your most important target pages. This works because a link pointing at a page on your site -- your home page, for instance -- enhances that page whether it is coming from outside or inside your site.
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Advanced SEO Techniques Part 1 - Page Rank Based On Popularity Each search engine has something called an algorithm which is the formula that each search engine uses to evaluate web pages and determine their relevance and value when crawling them for possible inclusion in their search engine. A crawler is the robot that browses all of these pages for the search engine. Let's take look at how Algorithm, Page Rank, Backlinks, Hyperlinks, and various other variables can benefit your website.
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Why Programmers Love the Night - Programming at night One famous saying says that programmers are machines that turn caffeine from coffee and Coca Cola into a programming code. And if you ask a programmer when does he like working the most and when is he most productive - he is probably going to say late at night or early in the morning, that is when he has the greatest energy and concentration to work.
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Ongoing Management - Ongoing ManagementMore and more companies are beginning to understand the importance of expert search engine optimization in their overall marketing efforts. In reality, expert search engine optimization really is an ongoing process.
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Image Retrieval - Image RetrievalOver the last 10 years Content based image retrieval (CBIR) or Content-based visual information retrieval (CBVIR) has been one on the most researched areas in the field of computer vision. The availability of large and steadily growing amounts of multimedia and visual data, and the development of the Internet create the need to make thematic approach methods that offer more than simple text-based queries or requests based on matching exact database fields.
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Making Your Website Google Friendly - Google friendlySince Google made its debut in September 1998, the web designers, developers, programmers, and consultants of this world have been going crazy ensuring that their websites are Google friendly. Just how do they do it?
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Favorites Icon (favicon.ico) - FaviconsA Favicon is a multi-resolution image included on nearly all professional developed sites. The Favicon allows the webmaster to further promote their site, and to create a more customized appearance within a visitor's browser. Often, the Favicon reflects the look and feel of the web site or the organizations logo.
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6 Essential Tools for Content Marketing - Infographic marketingContent marketing or Inbound marketing is a term that applies to marketing strategies linked to the placement and distribution of content on the Internet. The goal of content marketing is the aim to make the company and its business more available to users of different services on the Internet, and in that way strengthen the awareness of the brand, present services and products and to secure the presence in the largest possible target group.
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What's In and What's Out In Marketing - Marketing We've compiled a table of the most important marketing trends.
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TW Tech Glossary - Misplaced your bible? Well here it is - Tech Glosasary! This truly took a while to complete and should be used by all from beginners to advance techies.
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Social Media in 2013 - Social media in 2013When you mention social media the first thing that comes to mind is Facebook or Twitter, and maybe even Instagram. These services are really massive and have a steady growths in user numbers, but they are not the only ones.
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Yesterday's Ranking, Gone Today - SEO juice

How come I was ranking on page one yesterday and I am not today?

If you've checked your rankings in the search engines today, only to find that your site is not listed on the first page, your first instinct or your gut reaction might be to panic. If you have an SEO company running your campaign for you, then your next action will probably be to call them and ask them what is going on and why they aren't doing their jobs properly. This is a common question that many an SEO company would receive in their day to day operations, and such a rankings drop is a common occurrence within the SEO industry.

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9 Web Hosting Tips for Your Small Business - HostingWhen a business begins to grow, the next logical step is to set up a professional website. Whether you are looking for an international market or are trying to connect with your clients or customers; a professional website can ensure that your business is seen by the right people. Here are nine tips to consider when choosing a company to host your business' website.
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Choose the Right CMS: WordPress, Drupal, Joomla! - Content Management SystemsSo you want to build a website. You essentially have two options: build it from the ground up with tedious HTML code, or look into a content management system (CMS). A CMS is a web application that allows you to create, manage, and edit your website. If you wanted to add an announcement, post an update, or edit the site in any way, a CMS allows you to do so without going into the code yourself or needing to contact the web developer to do it for you. A CMS makes your life simpler.
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Search Engine Optimisation

TechiWarehouse.Com will provide you with hard-hitting guides that gives you the information you need to make the adjustments to your site right away to help improve your search rankings and benefit from the increase in organic search traffic. Search Engine Optimization or SEO is simply the act of manipulating the pages of your website to be easily accessible by search engine spiders so they can be easily spidered and indexed. A spider is a robot that search engines use to check millions of web pages very quickly and sort them by relevance. A page is indexed when it is spidered and deemed appropriate content to be placed in the search engines results for people to click on.

The art and science of understanding how search engines identify pages that are relevant to a query made by a visitor and designing marketing strategies based on this is called search engine optimization. Search engines offer the most cost effective mechanism to acquire "real" and "live" business leads. It is found that in most cases, search engine optimization delivers a better ROI than other forms such as online advertisements, e-mail marketing and newsletters, affiliate and pay per click advertising, and digital campaigns and promotions.


Tips

Be Picky

Do not use any "submit to everyone at once" software programs. Manysites that use this will be penalized or not even listed. The truth is thereare only a few search engines which power over 90% of web traffic.

Words Aren't Enough

The keywords tag is not used by most search engines. The most important itemin search marketing is actual visible page copy. When using a keywords tag itnot a good idea to list any given word or variation more than 3 times in thekeyword meta tag. The same word should not be listed twice in a row or overand over.
ok:
bad:

More is Good

Keywords should typically be two or more word phrases as they are morequalifying and easier to list well in. Any single word is usually going to behard to list well in off the start since there are already billions ofdocuments with links pointing at them.

Describe It Well

The description tag should read like a sentence and not a list of keywords.
ok
bad The description meta tag should also contain multiple similarversions of the same word.

Branding

Branding a web site should be done via an image vice a huge H1 tag. If largereadable text was used to describe the entire site on every page the relevancyof most pages would falter. Images cannot usually be read by search engines.

Images Are Seen, Not Read

Images can not usually be read by search engines. Be sure to include image altand image title attributes to images, especially those used as links.

 


Did You Know?

  • Mostly sites are optimized as they are being built.
  • If your website isn't optimized for the search engines it won't be found.
  • Simply placing keywords in the keyword Meta tag will get the page listed under that keyword.
  • We research 85% of users only look at the first page of results.
  • Automated queries to a search engine can get your site penalized or banned.
  • Concealed links or text in a page can boost your page rank.
  • Your Google page rank goes when you have more reciprocal links to other sites.
  • For keeping your site ranking you don’t need to update your website.
  • Search engines ignored index pages using Flash because it will lower its ranking.
  • There are number of search engines but some of these will really help your business.
  • We research 73% of all online transactions begin with search engines.
  • Our dedicated team delivers excellent search engine results for our clients.








Partners Links
- Welcome to Red Cardinal, a blog dedicated to my work online with Search Marketing, Search Engine Optimization "SEO", website Usability "Ux" and general Online Marketing Strategy.